BlaBlaCar Road To MIAMI

BlaBlaCar Road To MIAMI was a special project I created and managed as Head Of Content at Better Days, a Milan-based digital agency.

National pop stars like Calcutta and Tommaso Paradiso, lead singer of Thegiornalisti, and YouTuber and comedian Matteo Corradini of The Pills’s all traveled with BlaBlaCar and picked up fans on the way to the MIAMI Festival in Milan, organised by Better Days.

Three videos were published on both Facebook and YouTube accumulating over 100,000 views as part of a wider content strategy that included live updates on the Better Days website, Rockit.it and the MIAMI Festival social media channels.